SEO audit - the first step in establishing a presence on the Internet

Do you own a website? Do you want your company to appear in the Google search engine? Increase your reach with SEO audit. A professional audit of the website will show its strengths and weaknesses, taking into account the most important ranking factors. The auditor will tell you whether your website meets the quality requirements regarding content and technical optimisation.

Be successful on Google - stay ahead of the competition

Internet marketing is becoming increasingly popular. Every year more and more companies are active on the Internet, but not all of them can reach the general public. Properly optimized websites are quickly and efficiently indexed by Google robots, as a result of which they are ranked much higher in search results. Website audit will show you what you should do to stay ahead of the competition, improve your reputation and increase the traffic to your website.

Free website audit - gain for your business

Free website audit - gain for your business

Free web audit guarantees a number of benefits. An insightful SEO analysis will show how to avoid optimisation mistakes - especially if you have just created your own website. Remember that a quality portal will require much less financial resources on SEO/SEM activities in the future. Thanks to its high ranking, it will become more attractive and will guarantee a steady growth of unique users. More traffic on the website also means more interest in its content, and thus potentially higher profits for your business. Do not hesitate and check the free auditor's offer.

Take advantage of the website audit and put your trust in professionals

Take advantage of the website audit and put your trust in professionals

You enjoy using simple solutions? Check out what we have prepared for you. Audit online is a free service that requires minimum effort. With just a few clicks you will receive detailed information about the status of your portal. Thanks to our tips, you will learn how to create effective advertising on Google. Regardless of whether you are just starting your journey on the Internet or you have had a web page for a long time, we will advise you on the next steps and propose a free optimization quote. Panorama Firm helps you understand how the search engine works and how to make use of it, to increase the visibility of your website.

SEO test

Did you know that you can run a free SEO test of your website in a simple, fast way? You can find out how your website is viewed by Google search engine. SEO online test will tell you which elements of the site you need to work on to make it more SEO friendly.

Why should you choose the right keywords?

Why should you choose the right keywords?

When creating a company's website or e-shop, it is necessary to choose the right keywords for its optimization, thanks to which your company or service will be ranked high in the SERP, so it will be visible to Google users. The keywords will allow clients to reach your website from the search engine. How to choose keywords? You can use a number of tools, such as Google AdWords. To be ranked high in the SERP your website must contain valuable content, in which selected keywords appear in a natural context.

What are meta tags?

What are meta tags?

Meta tags are HTML tags placed in the header section of a web page's source code. They are used primarily to describe the content and keywords of a website. Meta tags are only visible to browsers and search engines. The tag describing the title of the page is meta title, it is also located in the head section of the source code and has an important function in the positioning. Meta title SEO should have a specific length and be unique. Another meta tag, meta tag description, is visible for users, and is displayed in search results under the title and describes the content of the next subpage. Meta tag description has no direct effect on positioning, but it can make the user click on the link, provided it is unique and interesting.

Does the page loading time matter?

Does the page loading time matter?

Page loading speed is one of the most important factors in web page optimisation. It affects the functioning of the website, traffic generation, the appeal and convenience of using the website, and most importantly, its ranking in the Google search engine. This applies both to pages displayed on desktop devices, as well as websites adapted to mobile devices, i.e. responsive, which we use very often nowadays. A page loading time of more than 5 seconds significantly reduces the conversion of the site and makes the user abandon it quickly. A great tool for checking the impact of the page loading speed on the conversion is the following tool Google - Impact Calculator.

How do I write SEO texts?

How do I write SEO texts?

The quality of the website, as well as how Google views and evaluates it, is affected by its content. Writing SEO texts for a website requires observing several rules. How to write a text for SEO purposes that it is not only informative, but also helps to position our website? First of all, remember, that the recipient of the text is a human. SEO texts cannot be copied and thoughtlessly filled with keywords, but original and attractive to the reader. The selection and number of keywords in texts for SEO purposes should be well thought out. Using too many keywords will be detected by Google robots. Finally, the technical aspects of the text are important, e.g. appropriate title, headings, descriptions, graphics, etc.

Why is the H1 heading so important?

Why is the H1 heading so important?

Content is not the only factor in the website optimisation . Its structure is also important, that is, the headlings and their hierarchy. The most important is the H1 heading , which is like the title of a book, i.e. it defines the most important content on a page. Next, depending on the content, we use headings H2, H3, H4, H5, H6, although the last ones are used less frequently. The H1 heading should appear on a single page only once. However, you can use it several times, e.g. to separate thematic sections, etc. Ideally, it should also contain the keyword used for positioning the website.

How do links affect the positioning of your website?

How do links affect the positioning of your website?

Acquiring valuable links ( highly rated by Google) for your own website is very important for its positioning. There are a lot of sources of links. One of them are the so-called backlinks, that is inbound links directing users to our website. For Google, it is not the number, but the quality of the sites from which the backlinks come that is important. The website ranking is affected negatively by any manipulation of links to the website (their artificial generation, large scale link exchange, etc.), i.e. so-called artificial inbound links. Incoming links can be easily checked using tools available online.

Collaborate with SEO agency - learn positioning techniques

Google search engine is currently used by over 84% of Poles. At the same time, over 80% of traffic is redirected to individual websites. This is a huge potential for development. Thanks to the SEO agency, you will easily reach people interested in your website. Ensure your website is positioned correctly - use audit services, check what needs to be improved and apply for a free valuation of optimisation activities. Build your brand online on solid foundations.